My 1Life Policy

1Lifedirect: Buy life insurance on your cellphone

Posted  August 17, 2011

It may seem strange to buy life insurance on your cellphone, but this is precisely what you can do with 1Lifedirect, which is offering whole life cover up to R500 000. With cellphones providing access to just about everything these days, why not life insurance?

1Life says its clients can view and make changes to their policies on their phones, too, using special technology that provides an interactive user experience. The nice thing is that life cover is available to all South Africans with a phone that has WAP access.

But don't think you have to settle for a one-size-fits-all package -- you still have to complete four lifestyle questions and six medical questions during the online application process. Of course, if you're not honest upfront, you'll face the usual problems later -- claims won't be processed and so on.

Because you're taking a "short cut" to insurance, without having to fill in application forms, don't assume that the process has loopholes in it. Lifestyle and risk factors still play a role in determining what cover you will be eligible for.

The advantages are simplicity, convenience and personal control, according to 1Lifedirect's CEO, Anton de Souza, who suggests that insurance could well be purchased by using a cellphone by choice in future. But traditional concerns remain. What happens once you've purchased the insurance and you have queries? Can you follow up with the company?

According to de Souza, the existing 1Lifedirect call centre is available to help clients take up and administer their policies, as well as make changes if necessary. Also, existing clients can use their cellphones to do so, by dialing #120#101#.

"We developed two mobile life insurance solutions. The first one allow clients to buy a policy and the second allows clients to administer their policy, “says de Souza

You can visit the mobisite and click on "Buy now" to take up a policy.

The life insurance cover available on your cellphone pays out up to R500 000 to a nominated beneficiary should you die. It also covers accidental death immediately and includes terminal illness cover.

In addition, it pays out up to R25 000 of your life cover amount as a funeral benefit within 48 hours of submitting a claim.

As with any policy, though, make sure you find out exactly what is and isn't covered and under what circumstances the policy may not pay out. Ask questions. If you are looking for pure life cover that you can administer yourself, this product certainly seems appealing.

Popular reads

budget for your baby

Your guide to budgeting for a baby, from once-off and monthly expenses to information about life insurance.

why is less more

Find out how moving to a smaller house could save you money – and help you prioritise your health and happiness.

your insurance after divorce

You may not want your ex to be the beneficiary of your life insurance after your divorce, but you still want to make sure your children are cared for.
Featured authors