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About 1Life

1Life Insurance, South Africa’s #1 direct life insurer*, is on a mission to change lives for the better.

Our insurance products, content & tools will help you take the first step towards building generational wealth today, ensuring a better life for your family tomorrow.

*Based on Swiss Re Reports 2010-2021.

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Innovation for the better

When we launched in 2006, we shook up the insurance industry with our fresh, customer-focused approach – offering affordable, simple and convenient insurance products direct to South Africans. We have evolved over the years from being a direct life insurer to becoming a multi-distribution insurer in 2013, offering services for all classes of independent financial advisers and in 2021 launching our own tied broker. We are always innovating, always looking for ways to meet South Africans’ evolving needs and change lives for the better.

Refer and win

Everything we do is geared towards making it simpler for you to make smart choices and to protect and grow your wealth. Take a look at some of our industry “firsts”: We were the first industry company to sell life insurance direct to the public online and through our mobi site, and the first to introduce HIV testing via saliva instead of blood tests.

Digital innovation is at the heart of what we do. Thanks to automated claims processing, 1Life’s qualifying funeral cover claims are paid in 24 business hours.

Truth About Money offers a range of free financial education short courses as well as debt management services, a wills & estate benefit and a legal assistance benefit. Sign up today and learn how to take control of your finances and build wealth for future generations!

"We need to save money before we spend it so that we can become wealth builders."

- Lesego -

You should know

We are a registered FSP (Financial Services Provider) and life insurer and are 100% FAIS compliant.

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We are committed to employee skills development and have a clearly defined, well-implemented empowerment policy.

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We have a healthy solvency CAR (Capital Adequacy Ratio) and are reinsured by Hannover Re.

SA's #1 Direct Life Insurer

Swiss Re Reports 2010 - 2021

Category winner Life Insurance

2023/2024 Ask Afrika Icon Brands
Benchmark Survey

Coolest insurance brand

2024 Sunday Times GenNext Awards

Highest industry net sentiment

2023 PWC SA Insurance Index Report

Finalist: Funeral Industry

2023 Ask Afrika Orange Index Awards

Our 2022 Awards

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2022 City Press Your Choice Competition: Gold trophy

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2022 PWC Annual SA Insurance Sentiment Index: Vote top in SA Insurance Index

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2022 SACSI Index: Most loyal customers in SA

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