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About 1Life

1Life Insurance, South Africa’s #1 direct life insurer*, is on a mission to change lives for the better.

Our insurance products, content & tools will help you take the first step towards building generational wealth today, ensuring a better life for your family tomorrow.

*Based on Swiss Re Reports 2010-2021.

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What our customers think about us

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Innovation for the better

When we launched in 2006, we shook up the insurance industry with our fresh, customer-focused approach – offering affordable, simple and convenient insurance products direct to South Africans. We have evolved over the years from being a direct life insurer to becoming a multi-distribution insurer in 2013, offering services for all classes of independent financial advisers and in 2021 launching our own tied broker. We are always innovating, always looking for ways to meet South Africans’ evolving needs and change lives for the better.

Everything we do is geared towards making it simpler for you to make smart choices and to protect and grow your wealth. Take a look at some of our industry “firsts”: We were the first company to sell life insurance direct to the public online and through our mobi site, and the first life company to launch a USSD policy management service (*120*101#) for life policyholders. We were the first to introduce HIV testing via saliva instead of blood tests.

Digital innovation is at the heart of what we do. Thanks to automated claims processing, 1Life’s qualifying funeral cover claims are not only processed, approved, and paid on the same day, they’re settled in around five minutes!

We work hard to bring South Africans innovative new products. With 1Life Prepaid Funeral Cover customers without a bank account can buy cover because we believe everyone deserves the protection of insurance.

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Changing lives

Insurance isn't about today, it’s about where you and your family will be tomorrow, in 10 years’ time, or even in the next generation. Insurance really changes lives – yours, and your children’s and their children’s too.

The choices you make today can put your family on the path to generational wealth. It all starts with you! And our skilled advisers are there to empower and assist you every step of the way.

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The Generational Wealth Plan

Having the right combination and amount of insurance is a simple, affordable way to build generational wealth. You don’t need millions or even thousands of rands to create generational wealth. It is built one small step at a time, and we want to help you to be the one to start that journey.

Our skilled advisers will work with you to develop a personalised portfolio of long-term insurance products that includes life, death, disability and dread disease cover, and meets your needs and budget. You’ll have the perfect plan to protect and build your wealth for future generations. That’s what we mean by changing lives!

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Truth About Money

Truth About Money offers a free online financial education course, legal and wills service and access to debt management services. Get the knowledge and services you need to take control of your finances and protect and grow your wealth for future generations.

"We need to save money before we spend it so that we can become wealth builders."

- Lesego -

You should know

1Life Insurance is 100% owned by Telesure Investment Holdings. We are a registered FSP (Financial Services Provider) and life insurer and are 100% FAIS compliant.

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We are committed to employee skills development and have a clearly defined, well-implemented empowerment policy.

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We have achieved a level 6 Broad-Based Black Economic Empowerment (B-BBEE) accreditation.

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We have a healthy solvency CAR (Capital Adequacy Ratio) and are reinsured by Hannover Re.

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SA's #1 Direct Life Insurer

Swiss Re Reports 2010 - 2021

Category winner Life Insurance

2023/2024 Ask Afrika Icon Brands
Benchmark Survey

Highest industry net sentiment

2023 PWC SA Insurance Index Report

Coolest insurance brand

2023 Sunday Times GenNext Awards

Finalist: Funeral Industry

2023 Ask Afrika Orange Index Awards

Our 2022 Awards


2022 City Press Your Choice Competition: Gold trophy


2022 PWC Annual SA Insurance Sentiment Index: Vote top in SA Insurance Index


2022 SACSI Index: Most loyal customers in SA

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