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About 1Life Insurance

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Changing lives for the better

Since 2006, 1Life Insurance has been on a mission to change lives by making financial solutions simpler, more accessible, and more meaningful for South Africans. From the beginning, we challenged traditional insurance models by offering affordable, easy-to-understand products directly to our customers.

Today, we continue to evolve using innovation, technology, and human insight to help people protect what matters most and to build generational wealth.

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Who we are today

1Life Insurance is a licensed life insurer and Financial Services Provider (FSP No. 24769), focused on delivering simple, customer-centric financial solutions.

In 2024, 1Life, previously part of the Telesure Investment Holdings Group, became part of the Clientèle Group, a leading South African insurance business. This partnership strengthens our ability to deliver more value, innovate faster, and reach more customers across new markets and channels.

By combining our expertise with Clientèle’s trusted capabilities, we now offer an even broader range of life-enhancing insurance and investment solutions.

While 1Life and Clientèle operate as distinct brands, together we form a stronger, more resilient group — better equipped to meet the evolving needs of our customers.

We remain committed to our purpose: Changing lives — 1 policy at a time.

Our evolution

Over the years, 1Life has grown from a direct life insurer into a multi-distribution business, ensuring we can meet customers wherever they are:

2006

Launched as one of South Africa’s first direct life insurers, as part of the Telesure Investment Holdings Group.

 

2010

Introduced non-invasive HIV saliva testing for life insurance cover.

 

2013

Expanded into broker and intermediary distribution

 

2014

Launched our financial literacy CSI initiative, Truth About Money, which is available to all South Africans, free of charge.

 

2019

1Life launched a digital solution for life and investment financial advisers, enabling them to provide optimised financial planning, investment and risk product advice; and ongoing service to clients.

 

2024

Became part of the Clientèle Group

This journey reflects our commitment to remaining agile in addressing changing customer needs in a dynamic market environment.

Driven by innovation

Innovation is at the heart of everything we do. We are proud of our industry-leading milestones, including:

  • One of the first insurers to sell life insurance online and via WhatsApp
  • Introduction of non-invasive HIV saliva testing, simplifying underwriting
  • Deployment of digital and automated processes to enhance customer experience
  • Fast claims turnaround, with qualifying funeral claims paid within 48 business hours

We continue to invest in technology to make insurance faster, simpler, and more accessible

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Performance, strength and trust

  • Strong Capital Adequacy Ratio (CAR)
  • Ongoing focus on skills development and empowerment
  • A structured and active BBBEE transformation approach
SA's #1 Direct Life Insurer

Swiss Re Reports 2010 - 2024

Category winner Life Insurance

2023/2024 Ask Afrika Icon Brands
Benchmark Survey

Coolest insurance brand

2024 Sunday Times GenNext Awards

Highest industry net sentiment

2023 PWC SA Insurance Index Report

Finalist: Funeral Industry

2023 Ask Afrika Orange Index Awards

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