12 July 2017, Johannesburg – The DStv Mzansi Viewer’s Choice Awards were launched last week and with it, headline sponsor – 1Life, launched a socially influential award category; The 1Life Life Changer Award! This award is in a class of its own - aimed at encouraging all South Africa’s doting celebrity fans to not only vote for the who’s who, but to vote for someone in their community who is socially influential and really changing lives through their commitment to those less fortunate.
“We are very proud to be the headline sponsor for the DStv Mzansi Viewer’s Choice Awards, where developing and recognising local talent – whether in business, on the sports field, or in the performing arts – is not only empowering and uplifting, but certainly, life changing,” says Laurence Hillman, MD at 1Life.
“This sponsorship really holds true to our mantra of Changing Lives, and I believe that the addition of the 1Life Life Changer Award generates an even stronger alignment to this concept, as it provides an excellent opportunity for South African’s to be the voice of the people, to nominate someone who they believe is truly socially influential in the community – someone who is significantly changing lives,” continues Hillman.
The 1Life Life Changer Award will allow viewers to nominate everyday people from their communities, anywhere in South Africa. Nominees will then be short listed where a panel of judges, including representatives from DSTV, Mzansi Magic and 1Life, will decide on the most deserving nominees.
The winner will be selected based on their social impact in the community, their continued motivation for the sustainable management of their projects and the positive/long lasting effect of these projects on the communities in which they operate. The winners, as well as their nominator, will win a cash prize of R50 000 each.
“There is no doubt that people working in their communities are short-funded, struggling to keep up with day to day demands and merely need a helping hand to continue to do the great work they are doing. This award empowers consumers to be part of the change, to choose these winners for themselves and to identify someone who not only needs the funding but deserves the recognition for their commitment to changing the lives of those around them,” says Hillman.
“We look forward to the upcoming weeks of ongoing nominations and encourage all South African’s to get involved by voting, not only for the nominees but very importantly, to give back by nominating those people in their communities that are truly change agents!” concludes Hillman.