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1Life Insurance earns business and consumer recognition

16 October 2023
2 minute read

1Life Insurance, a licensed life insurer and financial services provider, is thrilled to announce its recognition as a finalist in the Long-Term-Funeral Industry category in the prestigious 2023 Ask Afrika Orange Index Awards. In the same week, the long-term insurance leader was also listed as one of the coolest insurance brands at the Sunday Times GenNext Awards.

"We are incredibly honoured to be recognised in these highly respected categories, both from an industry and consumer engagement perspective. We have always strived to be innovative and ensure that our products and solutions remain relevant across every life stage so that we can truly make a difference and change lives. This journey requires us as a business to ‘show up’ and value the impact we can make, and these awards are testament to that. It is encouraging to see the response from industry and consumers - especially the youth,” comments Laurence Hillman, CEO at 1Life Insurance.

The Ask Afrika Orange Index Awards are a benchmark for Customer Experience (CX) excellence, with a history that spans two decades. The awards form part of Ask Afrika's ongoing efforts to recognise and celebrate excellence in customer service across various sectors. This benchmark has tracked customer experience trends and expectations since 2001, providing invaluable insights to brands and helping them reach their consumers on a human level and become category leaders.

The awards ceremony took place on the 4th of October 2023, where the organisers revealed the final industry rankings.

This year, the awards dataset comprises over 48,000 interviews across 32 industries. The unparalleled depth of this consumer research offers valuable insights into the attitudes, behaviours, and preferences of South African consumers, with the awards highlighting service heroes that excel in providing exceptional customer service and meeting evolving consumer needs.

"This accolade reflects our unwavering dedication to providing straightforward, convenient, and tailored insurance solutions to our valued clients. We are extremely proud to receive recognition for the commitment we have towards our customers and the impact our products have on their families,” added Carol Mazaka, Head of 1Life Customer Service.

The 19th annual Sunday Times GenNext is an opportunity for businesses to see the world through the eyes of the youth. The 2023 Sunday Times GenNext youth marketing conference took place on September 28 and 1Life Insurance was listed in the top 10 coolest insurance brands category.

Since its inception in March 2006, 1Life Insurance has become a leading multi-distribution insurer in the competitive local insurance industry, offering direct long-term insurance solutions and services for all classes of independent financial advisers, with its own tied brokers.

The Telesure Investment Holdings-owned insurer provides straightforward, convenient, and fully tailored, comprehensive life, funeral, dread, and disability insurance online in less than 15 minutes.

“1Life’s solutions are tailored to create the perfect plan for all South Africans by meeting every client’s needs, affordability, and life stage,” elaborates Mazaka.

1Life Insurance's dedication to its customers and the communities it serves is further underscored by its Truth About Money initiative. Launched in March 2014, this program offers a free online financial education course, legal and wills benefits, and access to debt management services, empowering South Africans to take control of their finances and secure a prosperous future for generations to come.

“We continually innovate and are committed to finding ways to meet the evolving financial requirements of South Africans, guided by our mission to change lives with insurance products and tools that help policyholders build and protect generational wealth for their families,” concludes Hillman.

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