Since its inception in 2006, 1Lifedirect has expanded its product portfolio to meet the insurance and investment needs of all South Africans. At the same time it has stayed true to its promise to provide simple, affordable and hassle free insurance solutions. Follow a timeline that maps our growth and find out more about our products and services.
2006: Pure Life Cover
Our 1Lifedirect’s first product offering, Pure Life Cover, was launched. Disablement Cover and Dread Disease Cover were offered as optional extras to life cover policyholders.
2011: Investment Plan
In partnership with Sanlam Investment Management, 1Lifedirect launched Investment Plan, an affordable unit trust investment portfolio.
2012: Funeral Cover
In May 2012, 1Lifedirect Funeral Cover was launched - a unique funeral insurance for South African families. Policy features include a memorial benefit and repatriation services. A 1Lifefuneral policy provides simple, convenient and affordable funeral cover with no medical examinations required. You can call for a 1Lifedirect Funeral Cover on 0860 10 53 43 for a quote today!
2012: Advisory Services
Launched in July 2012, 1Lifedirect Advisory Services offers 1Lifedirect policyholders and prospective client’s free financial advice on savings and insurance. An obligation-free needs analysis is done with you to determine what your shortfalls may be with regard to insurance cover and whether you have a savings shortfall. Contact 1Lifedirect Advisory Services on 0860 10 53 40.
2012: Disablement and Dread Disease Cover launched as standalone products
As of October 2012, 1Lifedirect's Disablement Cover and Dread Disease Cover product offerings became available to all potential clients and not just Pure Life Cover policyholders.
1Lifedirect was South Africa's first fully truly direct life insurance provider and the first to make life insurance accessible online.
Since our launch we have maintained this culture of innovation and excellence as we strive to bring our clients quality, affordable insurance and financial solutions.
Contact our client services team to find out more about our products on 0860 10 53 40.